{"id":7437,"date":"2025-08-08T16:40:25","date_gmt":"2025-08-08T14:40:25","guid":{"rendered":"https:\/\/archipelcommunication.fr\/archipel\/?p=7437"},"modified":"2025-08-28T17:09:19","modified_gmt":"2025-08-28T15:09:19","slug":"construire-une-identite-visuelle-qui-tient-la-route","status":"publish","type":"post","link":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/","title":{"rendered":"Construire une identit\u00e9 visuelle qui tient la route"},"content":{"rendered":"[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_responsive_text text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n

Votre identit\u00e9 visuelle doit aider le public \u00e0 vous reconna\u00eetre partout et tout le temps<\/strong>. Un beau logo, c\u2019est bien ; un syst\u00e8me visuel<\/strong> simple et pratique, c\u2019est mieux.<\/h4>\n

<\/h4>\n

Suivez ces \u00e9tapes pour cr\u00e9er un ensemble solide et durable.<\/h4>\n[\/nectar_responsive_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n

1) Ancrer le design dans votre histoire<\/h4>\n

Listez 3 \u00e0 5 mots qui r\u00e9sument votre marque (ex. fiable, moderne, chaleureux, local<\/em>). L\u2019objectif : traduire ces id\u00e9es en formes<\/strong>, rythmes<\/strong> et symboles<\/strong> qui font sens pour vous. On cherche moins \u00ab la tendance \u00bb que votre personnalit\u00e9<\/strong>.<\/p>\n

2) Concevoir un logo simple et adaptable<\/h4>\n

Visez un signe lisible et m\u00e9morisable. Pr\u00e9voyez d\u00e8s le d\u00e9part :<\/p>\n

    \n
  • \n

    une version compl\u00e8te,<\/p>\n<\/li>\n

  • \n

    une version compacte (ic\u00f4ne carr\u00e9e pour les r\u00e9seaux),<\/p>\n<\/li>\n

  • \n

    une version monochrome (tampon, gravure, textile).
    Testez le rendu en petit, en grand, \u00e0 l\u2019\u00e9cran et imprim\u00e9.<\/p>\n<\/li>\n<\/ul>\n

    3) Choisir des typographies lisibles<\/h4>\n

    S\u00e9lectionnez une police pour les titres<\/strong> et une pour les textes courants<\/strong>. V\u00e9rifiez la lisibilit\u00e9 sur mobile et \u00e0 l\u2019impression. Conservez les licences<\/strong> et notez les usages autoris\u00e9s (web, print, application).<\/p>\n

    4) D\u00e9finir une palette de couleurs accessible<\/h4>\n

    Cr\u00e9ez une palette primaire<\/strong> (vos couleurs de base) et une secondaire<\/strong> (accents, fonds). V\u00e9rifiez le contraste pour que les textes restent lisibles, y compris sur fond sombre ou clair. Notez tous les codes (HEX, RVB, CMJN, Pantone) pour \u00e9viter les surprises \u00e0 l\u2019impression.<\/p>\n

    5) Harmoniser images et pictogrammes<\/h4>\n

    D\u00e9cidez d\u2019un style de photos (cadrage, lumi\u00e8re, ambiance) et d\u2019un style d\u2019ic\u00f4nes (ligne, plein, 2D\/3D). Cette coh\u00e9rence donne une impression de s\u00e9rieux et facilite la production de nouveaux supports.<\/p>\n

    6) R\u00e9diger des r\u00e8gles d\u2019usage simples<\/h4>\n

    Dans un guide court<\/strong> (10\u201320 pages), pr\u00e9cisez :<\/p>\n

      \n
    • \n

      zones de protection du logo, tailles minimales,<\/p>\n<\/li>\n

    • \n

      combinaisons de couleurs recommand\u00e9es,<\/p>\n<\/li>\n

    • \n

      hi\u00e9rarchie typographique (titres, sous-titres, texte),<\/p>\n<\/li>\n

    • \n

      exemples d\u2019applications (affiche, post social, slide).
      Le but : que n\u2019importe qui dans l\u2019\u00e9quipe puisse cr\u00e9er un support propre.<\/p>\n<\/li>\n<\/ul>\n

      7) Pr\u00e9parer un \u00ab kit fichiers \u00bb pr\u00eat \u00e0 l\u2019emploi<\/h4>\n

      Livrez tous les formats utiles : SVG\/PDF<\/strong> (vectoriels), PNG<\/strong> (fond transparent), ICO<\/strong>\/PNG<\/strong> pour favicon, polices, et gabarits (posts r\u00e9seaux, pr\u00e9sentation, papier \u00e0 en-t\u00eate, carte de visite). Avec ce kit, vos prestataires gagnent du temps et respectent la charte.<\/p>\n

      8) Tester en conditions r\u00e9elles<\/h4>\n

      Faites un mini-tour : favicon sur navigateur, impression A4, post Instagram, signature mail, flocage textile. Ajustez couleurs ou \u00e9paisseurs de traits si n\u00e9cessaire. Mieux vaut corriger maintenant que refaire plus tard.<\/p>\n

      Liste de livrables conseill\u00e9s<\/h4>\n
        \n
      • \n

        Logo (toutes variantes) et r\u00e8gles d\u2019usage<\/p>\n<\/li>\n

      • \n

        Typographies + hi\u00e9rarchie + licences<\/p>\n<\/li>\n

      • \n

        Palette couleur avec \u00e9quivalences (HEX, RVB, CMJN, Pantone)<\/p>\n<\/li>\n

      • \n

        Styles d\u2019images et d\u2019ic\u00f4nes avec exemples<\/p>\n<\/li>\n

      • \n

        Gabarits (r\u00e9seaux, slides, documents)<\/p>\n<\/li>\n

      • \n

        \u00ab Kit fichiers \u00bb complet pr\u00eat \u00e0 diffuser<\/p>\n<\/li>\n<\/ul>\n

        Conclusion<\/h4>\n

        Une identit\u00e9 visuelle r\u00e9ussie, c\u2019est un logo simple<\/strong>, des r\u00e8gles claires<\/strong> et un kit pratique<\/strong>. Gr\u00e2ce \u00e0 ce trio, vous gagnez en coh\u00e9rence, en rapidit\u00e9 de production et en reconnaissance imm\u00e9diate.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

        [vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″…<\/p>\n","protected":false},"author":1,"featured_media":7490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"footnotes":""},"categories":[48],"tags":[],"class_list":["post-7437","post","type-post","status-publish","format-standard","has-post-thumbnail","category-creation-graphique"],"yoast_head":"\nConstruire une identit\u00e9 visuelle qui tient la route - Archipel Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construire une identit\u00e9 visuelle qui tient la route - Archipel Communication\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/\" \/>\n<meta property=\"og:site_name\" content=\"Archipel Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/archipelcommunication\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-08T14:40:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T15:09:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/archipelcommunication.fr\/archipel\/wp-content\/uploads\/2025\/08\/IMG_20210313_183841-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jose-archicom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose-archicom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/\"},\"author\":{\"name\":\"Jose-archicom\",\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/#\\\/schema\\\/person\\\/106172b95f1c4edb56d5c9ce8861b281\"},\"headline\":\"Construire une identit\u00e9 visuelle qui tient la route\",\"datePublished\":\"2025-08-08T14:40:25+00:00\",\"dateModified\":\"2025-08-28T15:09:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/\"},\"wordCount\":680,\"publisher\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_20210313_183841-scaled.jpg\",\"articleSection\":[\"Cr\u00e9ation graphique\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/\",\"url\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/\",\"name\":\"Construire une identit\u00e9 visuelle qui tient la route - Archipel Communication\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_20210313_183841-scaled.jpg\",\"datePublished\":\"2025-08-08T14:40:25+00:00\",\"dateModified\":\"2025-08-28T15:09:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/#primaryimage\",\"url\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_20210313_183841-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_20210313_183841-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/construire-une-identite-visuelle-qui-tient-la-route\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Construire une identit\u00e9 visuelle qui tient la route\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/#website\",\"url\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/\",\"name\":\"Archipel Communication\",\"description\":\"Avec vous, partout\",\"publisher\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/#organization\",\"name\":\"Archipel Communication\",\"url\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-archipel-def-juillet-2022-1000x726-1.png\",\"contentUrl\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-archipel-def-juillet-2022-1000x726-1.png\",\"width\":1000,\"height\":726,\"caption\":\"Archipel Communication\"},\"image\":{\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/archipelcommunication\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/#\\\/schema\\\/person\\\/106172b95f1c4edb56d5c9ce8861b281\",\"name\":\"Jose-archicom\",\"sameAs\":[\"http:\\\/\\\/archipelcommunication.fr\\\/archipel\"],\"url\":\"https:\\\/\\\/archipelcommunication.fr\\\/archipel\\\/author\\\/jose-archicom\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Construire une identit\u00e9 visuelle qui tient la route - Archipel Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/","og_locale":"fr_FR","og_type":"article","og_title":"Construire une identit\u00e9 visuelle qui tient la route - Archipel Communication","og_description":"[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″...","og_url":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/","og_site_name":"Archipel Communication","article_publisher":"https:\/\/www.facebook.com\/archipelcommunication","article_published_time":"2025-08-08T14:40:25+00:00","article_modified_time":"2025-08-28T15:09:19+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/archipelcommunication.fr\/archipel\/wp-content\/uploads\/2025\/08\/IMG_20210313_183841-scaled.jpg","type":"image\/jpeg"}],"author":"Jose-archicom","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Jose-archicom","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/#article","isPartOf":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/"},"author":{"name":"Jose-archicom","@id":"https:\/\/archipelcommunication.fr\/archipel\/#\/schema\/person\/106172b95f1c4edb56d5c9ce8861b281"},"headline":"Construire une identit\u00e9 visuelle qui tient la route","datePublished":"2025-08-08T14:40:25+00:00","dateModified":"2025-08-28T15:09:19+00:00","mainEntityOfPage":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/"},"wordCount":680,"publisher":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/#organization"},"image":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/#primaryimage"},"thumbnailUrl":"https:\/\/archipelcommunication.fr\/archipel\/wp-content\/uploads\/2025\/08\/IMG_20210313_183841-scaled.jpg","articleSection":["Cr\u00e9ation graphique"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/","url":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/","name":"Construire une identit\u00e9 visuelle qui tient la route - Archipel Communication","isPartOf":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/#website"},"primaryImageOfPage":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/#primaryimage"},"image":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/#primaryimage"},"thumbnailUrl":"https:\/\/archipelcommunication.fr\/archipel\/wp-content\/uploads\/2025\/08\/IMG_20210313_183841-scaled.jpg","datePublished":"2025-08-08T14:40:25+00:00","dateModified":"2025-08-28T15:09:19+00:00","breadcrumb":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/#primaryimage","url":"https:\/\/archipelcommunication.fr\/archipel\/wp-content\/uploads\/2025\/08\/IMG_20210313_183841-scaled.jpg","contentUrl":"https:\/\/archipelcommunication.fr\/archipel\/wp-content\/uploads\/2025\/08\/IMG_20210313_183841-scaled.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/archipelcommunication.fr\/archipel\/construire-une-identite-visuelle-qui-tient-la-route\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/archipelcommunication.fr\/archipel\/"},{"@type":"ListItem","position":2,"name":"Construire une identit\u00e9 visuelle qui tient la route"}]},{"@type":"WebSite","@id":"https:\/\/archipelcommunication.fr\/archipel\/#website","url":"https:\/\/archipelcommunication.fr\/archipel\/","name":"Archipel Communication","description":"Avec vous, partout","publisher":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/archipelcommunication.fr\/archipel\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/archipelcommunication.fr\/archipel\/#organization","name":"Archipel Communication","url":"https:\/\/archipelcommunication.fr\/archipel\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/archipelcommunication.fr\/archipel\/#\/schema\/logo\/image\/","url":"https:\/\/archipelcommunication.fr\/archipel\/wp-content\/uploads\/2024\/12\/logo-archipel-def-juillet-2022-1000x726-1.png","contentUrl":"https:\/\/archipelcommunication.fr\/archipel\/wp-content\/uploads\/2024\/12\/logo-archipel-def-juillet-2022-1000x726-1.png","width":1000,"height":726,"caption":"Archipel Communication"},"image":{"@id":"https:\/\/archipelcommunication.fr\/archipel\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/archipelcommunication"]},{"@type":"Person","@id":"https:\/\/archipelcommunication.fr\/archipel\/#\/schema\/person\/106172b95f1c4edb56d5c9ce8861b281","name":"Jose-archicom","sameAs":["http:\/\/archipelcommunication.fr\/archipel"],"url":"https:\/\/archipelcommunication.fr\/archipel\/author\/jose-archicom\/"}]}},"jetpack_featured_media_url":"https:\/\/archipelcommunication.fr\/archipel\/wp-content\/uploads\/2025\/08\/IMG_20210313_183841-scaled.jpg","_links":{"self":[{"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/posts\/7437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/comments?post=7437"}],"version-history":[{"count":5,"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/posts\/7437\/revisions"}],"predecessor-version":[{"id":7778,"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/posts\/7437\/revisions\/7778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/media\/7490"}],"wp:attachment":[{"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/media?parent=7437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/categories?post=7437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archipelcommunication.fr\/archipel\/wp-json\/wp\/v2\/tags?post=7437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}